In its work in the field of communication, studio Elena Cecchini Comunicazione Grafica aims to optimise all the tools available to get across the brand values that characterise a company, its activities and its products, making it possible to meet the market image goals that are key to ensuring customer retention.

A team of specialists

All studio collaborators can boast long-standing experience in the areas of image building, advertising communication, web content dissemination, as well as website design, packaging and getting across brand values. They are selected by Elena Cecchini (art director, professional corporate image consultant, journalist, editor, and Graphic Design, Lettering and Computer Graphics professor at Istituto Universitario Accademia di Belle Arti di Brescia SantaGiulia).

This highly skilled professional network ensures tailor-made consultancy services, providing clients with the most appropriate tools for the dissemination of a clearly defined corporate image: in today’s vast and widely diversified market, communication must not lose focus, but rather must be able to engage and inform consumers through a strategy that is congruent with and functional to the goals of a company and its image, so as to reach a wide audience and captivate their interest.

To be present, consistent, memorable

Studio Elena Cecchini Comunicazione Grafica makes optimal use of the resources available to a company, so as to give the company a strong, consistent image within the appropriate target market.  This approach rules out the risk of investing money and efforts in a “communication plan not in keeping with company values”, resulting in a presence in the market  which will only lead to transitory encounters with consumers.

To go beyond the capabilities and the resources available to a company will not ensure a sustainable position in the market, and even though it makes use of a current approach and cutting-edge technologies, this may translate into a short-lived presence, which will soon be forgotten.

Proximity and cooperation

Studio Elena Cecchini Comunicazione Grafica stands by the client and works together to calibrate the energies to be invested in the all-important activities that bring a company and its products into direct contact with the public (BtoC, BtoB): if carried out perseveringly and incremented over time, such actions ensure that the established objectives are reached through the construction of a distinctive corporate identity.